Visit the Store

IF YOU ARE FISHING ANY OF THE CENTRAL FLORIDA LAKES OR EASTERN COASTAL WATERS,
A STOP AT BITTER'S IS A MUST!

BITTER'S BAIT AND TACKLE STORE
165 US Hwy 17-92 Longwood, FL 32750


Bitter's Bait and Tackle Store in Longwood Florida

Bitter's dog


 Hi! I'm Peanut.
I am at the store just about everyday,
so please come visit me at Bitter's Bait and Tackle.
PS.... I love doggie treats!

We carry an extensive inventory of products that caters to both the Fresh and Saltwater Fisherman

Another factor that John wanted to improve on was the overall value of the bait to the customer. This is how Bitter’s Best Value Soft Plastics were born. Our passion is building better baits to help you catch more and bigger fish per buck.

Bitter’s Bait and Tackle opened its doors in 1989 and has been expanding and improving ever since. John Bitter, owner, fished B.A.S.S. Weekend Series, FLW, BFL, and many other local tournaments since that time. It was this tournament experience and the experience obtained from brother, and B.A.S.S. pro, Jim, that led John to have a desire to build better soft plastic baits than were currently available.

Here are just a few of the brands that we carry other than Bitter's Best Value plastics and weights; G. Loomis, Star, Falcon, St. Croix, Shimano, Abu Garcia, Berkley, Zoom, Team Fish, Yozuri, Lucky Craft, and many, many more. For those of you that like to fish with live bait, we also carry ballyhoo, squid, shrimp, and live worms, minnows, and the infamous wild shiners.

We also carry a huge selection of terminal tackle for both fresh and saltwater fishing. Along with fishing line, leader wire, and a large selection of brand name rods and reels.